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The Double Your Audience Challenge For Jewelry & Product Brands

Grow Your Audience & Turn Your Social Media Into a Sales Machine In 30 Days or Less (Using AI The RIGHT Way) while still being authentic and true to your brand

Get Instant Access
Online · On-Demand Trainings

The Double Your Audience Challenge · For Jewelry & Product Brands

Turn Visibility and Content Into a Cash Machine in 5 Days or Less just by being you

September 14th–18th, 2026 Live Virtual Event · 5 Days
Get Your Ticket

* Early bird ends September 8th

Challenge invitation videoVimeo / YouTube / Wistia iframe · 16:9

The Double Your Audience Challenge · For Jewelry & Product Brands

Turn Visibility and Content Into a Cash Machine in 5 Days or Less just by being you

Challenge invitation videoPaste your Vimeo / YouTube / Wistia iframe here · 16:9

September 14th–18th, 2026 Live Virtual Event · 5 Days
Get Your Ticket

* Early bird ends September 8th

Featured in

If you're a jewelry maker, product founder, or artist, listen up.

  • You're showing up.
  • You're creating.
  • You're posting consistently.

But your content isn't translating to sales.

And that's frustrating because you know your products are ah-mazing. Your in-person sales are great. And you know your dream buyers scoop up your earrings in a heartbeat if you could replicate that experience. In your content.

But you keep creating more content in the same way, hoping something sticks.

Sadly, it's not working because more content won't fix this. But this will.

The top independent brands who are crushing it, going viral, and selling through their products are doing this ONE thing…

Creating “Founder-Facing” content that amplifies all of the lived experience, stories, and POV that makes their brand a category-of-one.

@madeau
@twistedgingerjewelry
@annamartinedesigns
@melindamaria_jewelry

That's when content stops feeling like a time suck because it LANDS and does the heavy lifting for you.

That's what happens when

visibility, strategy, and brand positioning have a baby

Your dreamiest buyers don't just see you. They feel you. They recognize themselves in your story.

And that's when they hit that “shop now” button, and your content starts making bank.

Don't take our word for it

Straight from the group chat


Give me a few days, and I'll show you exactly why your content is falling flat (and how to fix it for good).

Next cohort

Format
Online/On-Demand Trainings
Live sessions
10:00–11:15 am PT

Choose your seat

Two ways to join


General Admission

$97

Join the Challenge
  • 5 Foundational Trainings
  • VIP Hotseat and Bonus Session Replays
  • 21 Days of Deep Dive Content Angles, Scripts, and Ideas

Challenge Breakdown

  • 5+ hours of coaching replays
  • 7 days of community access
  • Proven VALUE MAP formula to grow your audience
  • 24/7 AI Marketing Strategist (Desire AI) 30-day free trial on us
  • Worksheets and exercises paired with the trainings

Best value

Platinum VIP

$297

Upgrade to VIP
  • 5 Foundational Trainings
  • VIP Hotseat and Bonus Session Replays
  • 21 Days of Deep Dive Content Angles, Scripts, and Ideas

Challenge Breakdown

  • 5+ hours of coaching replays
  • 30 days of community access
  • Proven VALUE MAP formula to grow your audience
  • 24/7 AI Marketing Strategist (Desire AI) 30-day free trial on us
  • Worksheets and exercises paired with the trainings
  • 6 additional recorded hotseat and bonus sessions:
    watch real jewelry designers get coached

21 Days of Deep Dive Content Angles, Scripts, and Ideas including…

  • Learn how to YAP on camera and have fun doing it
  • Weave the psychology of sales into your content
  • Master the Art of the voiceover video
  • Become a B-Roll Baddie
  • Learn the art of editing even if you aren’t techy
  • Crush your carousels and single posts
  • Build your email list with warm leads from free social media
  • Access to hundreds of Viral hooks specifically for founder-led jewelry and product brands
  • And more

All sales are final because you get instant access to the trainings and recordings.

The outcome

Here's What You'll Walk Away With

This isn't about posting more. It's not about becoming an influencer or chasing the algorithm.

It's about knowing who you are as a founder — so clearly and confidently — that your content naturally attracts the people who are meant to buy from you.

Every single person in this challenge will walk away with:

  • A crystal-clear VALUE Map that positions you as a category-of-one brand
  • A content planning system that moves people through the stages of your brand journey without always asking for a sale
  • Master the specific content types that are working NOW to grow on Social Platforms like Instagram.
  • Sell in your stories without feeling awkward asking people to buy from you
  • Remove the visibility blocks that keep you hiding or ghosting (because if no one can find you, your audience won’t grow)

Platinum VIP

VIPs who join the full 30-day challenge walk away with…

  • An endless number of content ideas that can be repurposed over and over again.
  • The art of mastering different content types that create connection with your audience, like YAP videos, B-Roll content, and voiceover reels.
  • How to edit your videos even if you are tech-challenged using apps like Edits or CapCut
  • How to weave sales psychology into your content so you become a fan favorite amongst new and existing followers
  • Tactical trainings like DM automation, building your email list, and using AI for scale.
  • And special bonuses along the way.

This is for you

Double Your Audience Visibility Challenge is for jewelry designers, handmade makers, product brands, and artists who…

  • Want to “pop off” on Instagram or TikTok with content that feels like you (while it prints cash like an ATM)
  • Want to stop wasting time making content that is not converting into customers
  • Are ready to play a bigger game and build a founder-led content brand
  • Love to have fun growing your business (because it funds your dreams)

This isn't for you

DYA Challenge is NOT for you if…

  • You're looking for quick fixes or algorithm hacks that go viral and get you an audience of non-buyers
  • You buy courses and never open them. This only works if you do the reps.
  • You want to keep hiding behind your product, bench, or art (even though you say you will do something different)

I know you want the work to speak for itself, but those days are over if you want to sell online.

Tracy Matthews Founder, Flourish & Thrive Academy

A word from your coach

“Tough Love Tracy” needs to share this…

I've watched talented makers sit on the sidelines because they didn't know how to talk about what they do in a way that feels like them AND connects with buyers.


Just like Susan, who is fun and bubbly IRL but when she flips on the camera… AWKWARD …so she sits on the sidelines hoping to be discovered.

She could instead be building the confidence and the messaging that makes her a category of one while staying true to her unique personality.


This challenge changes that because you’ll put in the reps, with me walking you through every one.”

You'll leave with everything you need to create content that works (not just content that looks pretty).

Next cohort

Dates
Released September 14, 2026
Format
Online/On-Demand Trainings
Live sessions
10:00–11:15 am PT

Choose your seat

Two ways to join


General Admission

$97

Join the Challenge
  • 5 Foundational Trainings
  • VIP Hotseat and Bonus Session Replays
  • 21 Days of Deep Dive Content Angles, Scripts, and Ideas

Challenge Breakdown

  • 5+ hours of coaching replays
  • 7 days of community access
  • Proven VALUE MAP formula to grow your audience
  • 24/7 AI Marketing Strategist (Desire AI) 30-day free trial on us
  • Worksheets and exercises paired with the trainings

Best value

Platinum VIP

$297

Upgrade to VIP
  • 5 Foundational Trainings
  • VIP Hotseat and Bonus Session Replays
  • 21 Days of Deep Dive Content Angles, Scripts, and Ideas

Challenge Breakdown

  • 5+ hours of coaching replays
  • 30 days of community access
  • Proven VALUE MAP formula to grow your audience
  • 24/7 AI Marketing Strategist (Desire AI) 30-day free trial on us
  • Worksheets and exercises paired with the trainings
  • 6 additional recorded hotseat and bonus sessions:
    Watch real content reviews and steal what applies to you

21 Days of Deep Dive Content Angles, Scripts, and Ideas including…

  • Learn how to YAP on camera and have fun doing it
  • Weave the psychology of sales into your content
  • Master the Art of the voiceover video
  • Become a B-Roll Baddie
  • Learn the art of editing even if you aren’t techy
  • Crush your carousels and single posts
  • Build your email list with warm leads from free social media
  • Access to hundreds of Viral hooks specifically for founder-led jewelry and product brands
  • And more

All sales are final because you get instant access to the trainings and recordings.

Choose your seat

Three ways to join


General Admission

$97

Join the Challenge — $97
  • Live Sessions
  • VIP Hotseat Coaching
  • 21 Days of Content Ideas

Live Challenge Breakdown

  • 5+ hours of daily training
  • 7 days of community access
  • Proven VALUE MAP formula to grow your audience
  • 24/7 AI Marketing Strategist (Desire AI) 30-day free trial on us
  • Daily on-demand replays
  • Daily worksheets and exercises to reuse

Gold

$197

Upgrade to Gold — $197
  • Live Sessions
  • VIP Hotseat Coaching
  • 21 Days of Content Ideas

Live Challenge Breakdown

  • 5+ hours of daily training
  • 30 days of community access
  • Proven VALUE MAP formula to grow your audience
  • 24/7 AI Marketing Strategist (Desire AI) 30-day free trial on us
  • Daily on-demand replays
  • Daily worksheets and exercises to reuse

Live Coaching Breakdown

  • 5+ hours of live coaching
  • Ask your questions live
  • Watch brands get coached in real time
  • Live coaching replays

Best value

Platinum VIP

$297

Go Platinum — $297
  • Live Sessions
  • VIP Hotseat Coaching
  • 21 Days of Content Ideas

Live Challenge Breakdown

  • 5+ hours of daily training
  • 30 days of community access
  • Proven VALUE MAP formula to grow your audience
  • 24/7 AI Marketing Strategist (Desire AI) 30-day free trial on us
  • Daily on-demand replays
  • Daily worksheets and exercises to reuse

Live Coaching Breakdown

  • 5+ hours of live coaching
  • Priority: ask your questions live
  • Watch brands get coached in real time
  • Live coaching replays

21 Days of Content

  • Learn how to YAP on camera
  • Master the Art of the voiceover video
  • Become a B-Roll Baddie
  • Crush your carousels and single posts
  • Access to hundreds of Viral hooks specifically for founder-led jewelry and product brands
  • And more

Early bird pricing ends August 28th · No refunds due to the time-sensitive nature of the challenge

Before you ask

FAQs


Will this challenge work for my type of business?

If you make beautiful things and want to sell them, yes. The framework works across jewelry, handmade goods, art, and consumer products. The positioning system is universal.

How long do I have access?

You'll get lifetime access to all recordings, so you can go through it on your own time.

What is your refund policy?

You get instant access to every recording, so all sales are final

Can I upgrade later?

Yes, you can start at General Admission and upgrade to Platinum VIP anytime during the challenge, but we won't guarantee the same investment at that time.

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